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Project pink celebrates breast cancer awareness month in October

Thursday 18 October 2018

October – Breast Cancer Awareness Month

October is Breast Cancer awareness month and an important time to spotlight breast cancer and the efforts of Project Pink to help raise awareness and funds for breast cancer research. Breast cancer remains the most common cancer among Australian women, with 1 in 8 women diagnosed before the age of 85. Survival rates in Australia continue to improve, but further research in the area is required.

Aveo and Project Pink

Throughout October, our partner Aveo have been working with Project Pink to help raise much-needed funds for breast cancer through fundraising events across their communities. Aveo is matching each dollar raised by their communities, with the goal of raising $150,000 in 2018. To date, Aveo has raised over $400,000 – a remarkable feat in support of life-saving breast cancer research.

What research does Project Pink support?

Improved response to drug therapy for cancer

The funds raised through Project Pink help to fund life-saving breast cancer research; such as Doctor Fiona Simpson's research project, which is looking at how to make current treatment resistant cancer cells, like Triple Negative Breast Cancer, respond to targeted therapy by combining a drug that has been in clinical use for over 30 years. We are very excited to share that this research project has just begun clinical trials with cancer patients at the PA Hospital.

Improved Breast Cancer Prevention and Treatment

This research team is looking into mammographic density, which is essentially the white area on a mammogram. It isn't widely known, but it has clearly shown that women with high breast density are more at risk to breast cancer, so it can be used as a breast cancer risk assessment tool. The team is focussed on looking into what it is about the white area on the mammogram that leads to increased breast cancer risk. The team have set up a collaboration programme with surgeons, radiologists and pathologists and are working with donated tissue samples from women who have gone through breast reduction surgery or prophylactic mastectomies. These tissue samples being studied in the lab to identify the factors that are different in the dense area from the non-dense area to help diagnostic, prognostic and therapeutic opportunities for breast cancer risk assessment, prevention and therapy, whilst fostering new research into the societal aspects of mammary screening.

How you can help

Help us make pink a pretty colour again by donating to Project Pink or hosting a fundraising event in your community. It might just save the life of someone you love.